The Power of Saying No: Scaling Your Wedding Business

LEVEL UP: A Wedding Photography + Videography Podcast

In this transformative episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster chat with Victoria Ann of Victoria Ann Events about the critical role of setting boundaries in growing a successful wedding planning business. Victoria shares how confidently saying "no" has led her to plan luxury, multi-day destination weddings with budgets exceeding $750K. If you're a wedding photographer, videographer, or planner looking to attract high-end clients, build a dream team, and scale your business without burnout, this episode is for you!
In this episode, we cover:
✔️ Victoria Ann’s journey from $550 weddings to six-figure luxury events
✔️ The power of saying "no" and overcoming the scarcity mindset
✔️ How setting boundaries can lead to business growth and better clients
✔️ Building a reliable team and the essential role of a bridal concierge
✔️ Insights into luxury wedding budgets and guest experience investments
✔️ Aligning your business offerings with client priorities for maximum impact
✨ Are you ready to level up your wedding business? Hit play now and discover how saying "no" could unlock your path to luxury clientele and sustainable growth.
💬 We want to hear from you! Comment on YouTube or DM us on Instagram @TheLevelUpCo with your biggest takeaway from this episode.
⭐ Loved this conversation? Don't forget to like, subscribe, and leave a review! Your support helps more wedding filmmakers, photographers, and planners find strategies to scale confidently and sustainably.
🔗 Connect with Victoria Ann Events:
Instagram: @VictoriaAnnEvents
Website: victoriaannevents.com
Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | Meet Victoria Ann: Journey into Wedding Planning
12:01 – 20:00 | From $550 Weddings to Luxury Multi-Day Events
20:01 – 30:00 | The Power of Saying No: Setting Boundaries for Growth
30:01 – 38:00 | Building the Right Team: The Role of Bridal Concierge
38:01 – 45:00 | Understanding Luxury Wedding Budgets & Client Priorities
45:01 – 48:00 | Final Thoughts

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The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/