Leverage Podcast Episode 11: Leverage Your Network with Cross Promotions and Joint Ventures

Leverage Podcast

Host: Christy, Co-founder of Leverage Digital Solutions
Episode Title: Leverage Your Network with Cross Promotions and Joint Ventures

In this episode of Leverage Podcast, Christy takes a deep dive into cross-promotions, market partnerships, and joint ventures as effective strategies to expand your network and grow your business. She breaks down what these concepts mean, how they work, and practical ways to get started—even as a small business owner. You’ll learn how to identify potential partnerships, pitch your ideas, and collaborate to create win-win opportunities that amplify your impact.

Christy also shares personal insights and examples, from local coffee shop collaborations to partnerships with larger entities like YouVersion. By the end of this episode, you’ll be ready to brainstorm creative ways to reach new audiences and take action toward creating successful partnerships.

Key Topics:

• What Are Cross-Promotions and Market Partnerships?
• How to Get Started as a Small Business Owner
• Crafting a Mutually Beneficial Partnership
• What Are Joint Ventures, and Who Are They Best For?
• Actionable Tips for Partnering with Other Businesses

For this week’s action step, identify one person or business you could partner with for a joint venture, market partnership, or cross-promotion. Start by brainstorming:

1. What your clients value.
2. Products or services they likely purchase.
3. Businesses where they could buy those products or services.

Craft a pitch that’s mutually beneficial—but remember, this week’s assignment is just to identify potential partners. Extra credit if you reach out and start the conversation!

Thanks for listening! If you enjoyed this episode, please subscribe and leave a review. For questions, feedback, or topic suggestions, email Christy at [e-mail]. Find Leverage Digital Solutions on social media and join the conversation!

Next week, Christy is planning to kick off a new series on SEO—a critical part of building an online presence. But if you’re loving the networking series and want more, let her know at [e-mail]!

Want to get off the content treadmill? Join our social posting group coaching session! Learn how to plan a month’s worth of content in just one hour for only $17. Email [e-mail] to sign up!