Being Well Known is Not Enough - Become the Leading Authority

Next Up Nation ‪- The Secrets to a Profitable and Popular Podcast

This is the "history and storytelling" to increase your authority episode. Matt Gordon illustrates how valuable history serves as a connecting tool when we share the fun, personable social currency bits to connect people. He also describes how President Abraham Lincoln's candidacy and the eventual win were fraught with chaos and unrest.

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Matt mentions events such as John Brown's revolution, the abolitionist movements, division between the political parties, and speaks openly of Lincoln's election. Matt Gordon pointed out that an observant person could look at the history of Lincoln's election and presidency and draw some parallels to our current national and social climate.

Being aware of our societal climate is also an essential aspect of marketing. Edward Bernays, a nephew to Sigmund Freud and "the father of public relations," wrote the book Propaganda (1928) and brought awareness that by tying products or objects to ideas, people's behavior could be altered.

About Next Up Nation

Anyone can record podcasts, but generating revenue and building a huge following is so much more fun than limping along. Host Tiffany Youngren interviews podcasting experts, industry leaders, and podcasters in the trenches.

You get extremely valuable tips, entertaining stories, and real conversations with experts and fellow podcasters you'll be happy to get to know.

If you want to grow a successful, profitable podcast that you enjoy, you'll love this show.