#378: Protect Your Brain from Self-Sabotage with Kyra Bobinet, MD

Physician's Guide to Doctoring: Business of Medicine, Patient Experience, Communication, Burnout, Moral Injury, Personal Finance, Leadership, Side-Gigs, Work-Life Balance, Coaching, Career, EHR, White Coat, and Well-being for Healthcare Entrepreneurs

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This episode is also sponsored by Pattern Life. Protect what matters most today. Disability insurance simplified.

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This episode is also sponsored by Physician Growth Accelerator. A private practice partner that helps you uncover and overcome business constraints in your practice. Isn’t it time your practice thrived?

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Dr. Kyra Bobinet, a behavior change expert and author, discusses her extensive research on the brain's role in habit formation and lasting change. She introduces the concept of the iterative mindset, which emphasizes the importance of practicing and adjusting behaviors rather than focusing solely on performance metrics. Dr. Bobinet highlights the significance of protecting patients from feelings of failure and provides actionable strategies for healthcare professionals to support their patients in achieving sustainable health improvements.

BIO

Dr. Kyra Bobinet, MD, MPH, is a physician, public health leader, healthcare executive, and behavior expert with nearly three decades of experience. She is a member of the Stanford Medical School Anesthesia Informatics and Media Lab, where she teaches health behavior change. Dr. Bobinet is the CEO and founder of Fresh Try, a behavioral software for habit formation and lasting change. She has authored two books, "A Well Designed Life" and "Unstoppable Brain," which explore the neuroscience behind behavior change and offer practical strategies for overcoming failure and stress.

EPISODE HIGHLIGHTS

• 00:43: Dr. Bobinet's background and her journey into behavior change.

• 02:25: The impact of failure on motivation and the role of the habenula.

• 04:21: Discussion on BJ Fogg's Tiny Habits and James Clear's Atomic Habits.

• 05:00: Dr. Bobinet's findings on motivation and the limitations of small steps.

• 07:17: The importance of self-efficacy and iterative mindset in behavior change.

• 09:35: How to approach behavior change with patients.

• 11:16: The concept of iteration and its role in sustainable habit formation.

• 14:30: Real-world examples of successful behavior change despite obstacles.

• 18:19: Strategies for clinicians to support patients in developing an iterative mindset.

• 21:11: Tailoring behavior change advice for different clinical scenarios.

• 23:06: Techniques for protecting patients from feelings of failure.

• 27:46: The importance of measuring success without causing harm.

• 31:25: Encouraging patients to embrace an iterative mindset for long-term success.

• 33:02: Dr. Bobinet's final advice on fostering an iterative mindset in patients.

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