Dr. Una's Game-Changing Advice for Business Visibility

Physician's Guide to Doctoring with Bradley B. Block, MD

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This episode is also sponsored by Pattern Life. Protect what matters most today. Disability insurance simplified.

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This episode is also sponsored by Physician Growth Accelerator. Your practice is busy, but not with ideal patients. Build your strategy today.

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Bradley Block welcomes back Dr. Nneka Unachukwu, famously known as Dr. Una. They dive into her latest book, "The Visibility Formula: Taking Your Business From Best Kept Secret to Household Name." Dr. Una shares insights into why visibility is crucial for business success and offers practical strategies for getting noticed.

They discuss the challenges and rewards of entrepreneurship, the importance of having a clear message, and the necessity of playing the long game in marketing. Dr. Una also highlights the significance of repurposing content and building a supportive team.

BIO

Dr. Nneka Unachukwu, known as Dr. Una, is a board-certified pediatrician and the founder of EntreMD, a company dedicated to helping physicians build profitable businesses. Through the EntrezMD Business School and her top-rated podcast, Dr. Una empowers doctors to achieve financial freedom and autonomy. Her latest book, “The Visibility Formula,” offers practical strategies for increasing business visibility. Dr. Una’s company was featured on the Inc 5000 list of fastest-growing privately held companies in America. She resides near Atlanta with her husband and four children.

HIGHLIGHTS

00:01:58 - Introduction of Dr. Una and her mission with EntreMD 00:03:25 - Dr. Una’s new book, “The Visibility Formula” 00:04:45 - Importance of visibility in business success 00:07:15 - Mindset shifts required for effective marketing 00:11:00 - Strategies for identifying and reaching the ideal client 00:14:00 - Importance of a clear call to action 00:16:50 - Playing the long game in visibility efforts 00:19:30 - Repurposing content for social media 00:21:45 - Building a team to support visibility efforts 00:27:40 - Interview tips and the process of hiring the right team members

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