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Advertising at a PGA Tour Event with Bradley Riesenberg
Manage episode 293252263 series 2917034
Контент предоставлен Explainify, LLC and Derek Gerber. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Explainify, LLC and Derek Gerber или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Shownotes
(0:34) Introducing Bradley Riesenberg
(8:51) Using video to take the Hoag Classic to the next level
(16:35) Reimagining how we approach storytelling
(19:31) The ins and outs of TV ad sales
(21:57) What’s next for Bradley and the Hoag Classic?
Links
Derek Gerber
Bradley Riesenberg
Quotes
“Most tournaments on the PGA Tour, Korn Ferry, and PGA Tour Champions, they have some cause behind them that they are raising money for in their communities. So that’s why our events are so important to the communities because we really do generate all that community engagement and infuse that money into our communities." (6:26)
“The first thing is that it has to be authentic. So all of the branding and community engagement is kind of for not if there’s no thought behind that.” (17:01)
“There are a million different ways for you to build value into your brand perception, awareness, loyalty, and legitimacy without ever trying to have to say ‘buy this.’” (18:38)
28 эпизодов
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