Taking a Data-Driven Social Media Approach to Build Your Food Brand with Michael Ray

Real Food Brands Marketing Podcast

Every food business should be thinking about an integrated marketing plan that pulls all of your marketing efforts together into one coordinated strategy working towards one set of goals. Implementation of tactics just won’t be as effective if you don’t know who want to reach or what you want to say. Plus, it will be harder to measure what success even looks like.

Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva has a conversation with Michael Ray, Social Media Director at STIR, a digital marketing and advertising agency based in Milwaukee, WI. In this episode, we talk about how to use social media to build your brand based on your objectives.

In This Episode:

• Why an integrated marketing plan including your goals is always the best place to start.
• How to work backward from your end goal to figure how what channels you need to engage to achieve that goal.
• How to estimate digital marketing campaign costs based on your goals.
• When to focus on Instagram Stories and when to focus on your feed.
• Trips and tricks for going live.
• What to do if your posts aren’t getting the engagement you’re looking for.
• Why every food business founder or leader should be on LinkedIn.
• The #1 thing to keep in mind if you’re going to use TikTok.

Resources:

• How to Create a 6-Step Marketing Plan to Align Tactics with Business Objectives
• Ep #36: How to Define, Align and Activate Your Brand Strategy
• STIR Marketing
• Follow Michael Ray on LinkedIn
• Connect with Katie on LinkedIn
• Real Food Brands Brand Checkup Scorecard
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website