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Контент предоставлен Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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How to Find The Right Patients When Viewership Is So Fragmented
Manage episode 449538096 series 2507660
Контент предоставлен Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention. But there are solutions. We can rein in fragmentation by simplifying audience aggregation and increasing focus on outcomes. Join us as Jeanette Geer, Sr. Director of Category Sales – Healthcare of Spectrum Reach tells us how focusing on outcomes, following data, and reaching health care audiences where they spend their time, you can harness the chaos.
152 эпизодов
How to Find The Right Patients When Viewership Is So Fragmented
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
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Manage episode 449538096 series 2507660
Контент предоставлен Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention. But there are solutions. We can rein in fragmentation by simplifying audience aggregation and increasing focus on outcomes. Join us as Jeanette Geer, Sr. Director of Category Sales – Healthcare of Spectrum Reach tells us how focusing on outcomes, following data, and reaching health care audiences where they spend their time, you can harness the chaos.
152 эпизодов
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Похожие на SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Hi! We’re Nicole and Prax. Join our weekly conversations as we share inspiring lessons, stories and mindsets to help you free-up time and space to live a happier, healthier and more productive life 🌱 We try to to motivate, inspire and minsan maging funny 🤪 Connect with us! IG: http://instagram.com/nicoleandprax FB Page: https://www.facebook.com/goodmorningnicoleprax Get Productivity Tips on our YouTube Channel: http://bit.ly/nicoleandprax Join our community on FB Group: https://www.facebook. ...
…
continue reading
Hosts Isaac Butler, Ronald Young Jr., and June Thomas interview creative people about how they write, compose, paint, and more.
…
continue reading
Most of us have gotten at least a little emotional at some point recently. It’s natural. But why do we have emotions and how much should we pay attention to them on any given day? Can we learn to skillfully choose which emotions to listen to and which ones to just let move on by? In More Than A Feeling, the latest podcast from Ten Percent Happier, host Saleem Reshamwala goes on a real life quest to find the answers to these questions. He’ll experiment with neuroscientists, dive into stories ...
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Move more of your body more often and in more interesting ways with the Get-Fit Guy! If you want to begin an exercise routine and don't know where to start, or if you've been working out for a while and aren't getting the results you want, Kevin Don will give you the tips you need to reach your fitness and movement goals. Get expert information on the latest fitness trends and advice on everything from toning your arms to running a 5K or simply building more movement into your day. With his ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
