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#42 Behind the scenes with the co-founders of the World Alcohol-Free Awards
Manage episode 446770104 series 3499801
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SHOW QUOTES
“I get emails every week from people saying, oh, ‘I'd love to come and judge, I'd love to learn a bit more about these drinks’. Whilst we’re keen on educating and teaching people. they have to come to us already having some background and some proof that they are making an effort and learning and have experience with these drinks.”
“Progression of the AF space is really interesting. I think if we'd done this competition even four years ago (if there were enough drinks out there then to do this), I think the drinks that would have scored really well then would now be surpassed by almost everything that's coming out now.”
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SHOW NOTES
This episode was a pure delight as I got to hear all about the entire judging process for the World Alcohol-Free Awards – the WAFAs!
Chris and Chrissie don’t hold anything back, making this one not to be missed!
WE CHAT ABOUT
0:35 The WAFAs story
6:37 Categories!
9:21 Who can enter the WAFAs?
13:09 How many entries did you have?
15:32 New & unique drinks
22:25 Judging
30:44 Progression
34:44 Trophy winners
42:54 WAFAs 2025 (+best range winner)
46:00 Going international
49:34 AF is not a zero-sum game
54:26 How to enter for 2025
56:26 The BBQ-Q
VISIT WAFA - WORLDAFAWARDS.COM / @WORLDAFAWARDS
WE ALSO TALK ABOUT:
Best halal drink: ASDA
Best cocktail: Bloody Drinks
Best alcohol-free range: Jukes
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Разделы
1. Coming up... (00:00:00)
2. Introducing the WAFAs story (00:00:35)
3. 113 drinks categories! (00:06:37)
4. Who can enter the WAFAs? (00:10:00)
5. How many entries did you have? (00:13:48)
6. New & unique drinks (00:16:11)
7. The messaging around AF drinks (00:19:26)
8. Choosing the judges (00:23:04)
9. The judging process (00:26:55)
10. Progressions in taste & flavour (00:31:23)
11. Where to find the winners (00:35:23)
12. Trophy & spotlight winners (00:36:28)
13. WAFAs 2025 (+best range winner) (00:43:33)
14. Going international (00:46:39)
15. AF is not a zero-sum game (00:50:13)
16. How to enter for 2025 (00:55:05)
17. The BBQ-Q (00:57:05)
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