F45's Revival: Inside Tom Dowd's Successful Turnaround of a Fitness Brand

The Hard Way w/ Joe De Sena

In this episode, fitness mogul Tom Dowd reveals how he went from working long hours in his family's supermarket business to partnering with Mark Wahlberg and saving struggling franchise F45. Growing up instilled a strong work ethic in Dowd, but his biggest test came when he took over F45 in crisis. Through strategic partnerships, focusing on culture, and his relentless drive, Dowd engineered an incredible turnaround. Tune in to hear directly from Dowd as he opens up about lessons from his past and shares the tactics that transformed both his career and the fitness industry, pulling companies from the brink of failure to massive success. Highlights:

00:00 Intro 01:37 Tom’s childhood and growing up in the family business 04:38 Networking, adding value, and connecting with influential people 08:58 Finding investment opportunities and growing a business 13:19 Challenges and growth in the health and wellness business 18:56 Business success a believing in fate 22:19 Recovering struggling business through hard work and commitment 26:27 Building a team and giving them the right to contribute 29:26 One thing that always helps through struggles 32:33 Joe’s partnership with Tom and F45