How to Rebrand After Years of Doing The Same Thing?

The Connection Equation with Jayna Swan

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Have you ever felt the urge to transform yourself or your brand to keep pace with life's ever-evolving landscape?
Join me, Jayna Swan, as I guide you through the exciting process of rebranding, sharing stories of triumph and the strategic steps necessary for a thriving transformation. Whether you're polishing your logo or embarking on a complete identity shift, I'll show you how to set realistic goals, understand your audience, and re-launch with an impactful and authentic brand presence. As we navigate this journey together, you'll learn how to trust the process, embrace authenticity, and rebuild your brand with confidence and clarity.
Then, we'll dive into the captivating world of personal rebranding, exploring how global icons like Miley Cyrus and Arnold Schwarzenegger have harnessed their unique qualities to redefine themselves while staying true to their roots. These narratives aren't just about change; they're about alignment and staying relevant in a world that demands authenticity and connection. I invite you to reflect on your own path, asking the tough questions that lead to a more genuine and fulfilling expression of who you are and what your brand represents. Tune in for a blend of inspiration and practical wisdom that will empower your next chapter of growth. Subscribe and join the conversation as we unlock the secrets to a successful and authentic rebranding experience.
Powerful insights from the episode:
"Determine who you are, where it is you're going, and what you're doing through doing quality market research."
"Rebranding reduced my mental fatigue. It refueled my passion and ultimately my direction. It was a direct reflection of my personal involvement over the years, because if you're like me, you're always growing. And if you're always growing, you're always evolving."
"Even though clever things are cute, cute things don't scale."

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Themes: Mindset, Emotions, Confidence, Health & Productivity, Creativity, Communication Skills, Dating & Relationships, Movement, Meditation, Mindfulness

Разделы

1. TCE - 004 How to rebrand after years of doing the same thing? (00:00:00)

2. Why do we rebrand (00:01:40)

3. How do we rebrand (00:03:06)

4. Step 1 - decide what is no longer working (00:03:26)

5. Step 2 - decide what will be a part of the rebrand (00:03:39)

6. Step 3 - Do your market research (00:04:27)

7. Step 4 - Reestablish your brand's audience and market (00:05:29)

8. Step 5 - Redefine your company vision, mission, and values if needed (00:06:36)

9. Step 6 - Rename if necessary (00:07:23)

10. Step 7 - rework your brand's slogan (00:08:25)

11. Step 8 - looking at brand identity (00:09:02)

12. Step 9 - Plan your relaunch (00:12:10)

13. Examples of people who have rebranded (00:13:33)

14. Resistance vs alignment (00:17:02)

15. Journal prompts/activity (00:18:32)

16. Her program (00:21:58)