))
Aaron Starkman – Partner & Global CCO at Rethink
Manage episode 477469919 series 3302718
Контент предоставлен Ryan Berman. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ryan Berman или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Aaron Starkman’s award shelves are overflowing, but it’s the process behind the honors that truly fascinates him. Currently leading Rethink as Global Chief Creative Officer, Aaron guided the fiercely independent agency to become the most awarded in the world, clinching Independent Network & Agency of the Year at Cannes, The One Show, the Andys, and more in 2024. His creative direction has spurred viral hits like Coors Light’s “Light’s Out” and Heinz’s “Draw Ketchup,” with mainstream outlets such as CNN, NBC, and Jimmy Kimmel all spotlighting his team’s clever, culture-shaping campaigns. In his conversation with Ryan, Aaron talks about how doubling down on core principles, especially during COVID, fueled Rethink’s rise to the top. He also shares his personal journey with anxiety, revealing how therapy and medication freed him from self-doubt so he could focus on bold, simple work. From pivoting big concepts in record time to safeguarding a steadfast no-sell ethos, Aaron shows how a transparent process and a dash of humor can fuel fearless creativity.
246 эпизодов
Поделиться
