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Bonnie Wan - Bestselling Author and Head of Brand Strategy at Goodby, Silverstein & Partners
Manage episode 406283607 series 3302718
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Imagine spending a career helping brands figure out who they were only to wake up one day in a panic wondering who you were? Bonnie Wan, a powerhouse in the brand strategy world, experienced just this. While she has made a living molding narratives for Pepsi, BMW, and California Milk Processor Board ‘Got Milk?’, more recently she found herself in need of locking in her own powerful narrative. Hence, “The Life Brief” was born. Now? Her bestselling book, ‘The Life Brief’, derived from her experience aligning iconic brands with their core values, helps those who are willing achieve greater clarity, creativity and courage. In this lively conversation with Ryan, we learn how Bonnie is helping people realize they cannot have it all; but they can have all that matters.
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