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Kate Winick - Social Media & Brand Marketing Expert
Manage episode 376881391 series 3302718
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Kate Winick is a Social Media Swiss Army Knife. She is a keynote speaker, thought leader, and an elite player in building social media programs for brands like Clique, Elle, and, most recently, Peloton. Her work has appeared in ELLE, Who What Wear, Today, Yahoo, and Martha Stewart. In her conversation with host Ryan Berman, Kate shares her journey from journalist to social media guru and many lessons she has learned along the way. They discuss what it was like to lead a social media team at a company going through exponential growth. And they reminisce on what it was like to guide a brand — and the severe challenges that came with it (See: all UGC content) — during the height of the pandemic. Kate also shares why she believes happiness wins over anger on social and provides a handful of other high-level insights for any leader looking to make a meaningful dent through their social channels.
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