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SaaS Success (And Profits) Unlocked: Bill Wilson's Strategic Pricing Guide (#389)
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“All the good things are on the other side of being uncomfortable.” - Bill Wilson
Bill Wilson, founder and CEO of Pace Pricing, shares his extensive experience in navigating B2B SaaS pricing on the Deep Wealth Podcast. With over 20 years of experience, Bill discusses his journey from software development to consulting, emphasizing the importance of data-driven pricing models. He highlights the necessity of understanding customer value, the creation of scalable pricing structures, and aligning pricing strategies with company success metrics. Bill also stresses the significance of overcoming fear in pricing changes and validating new pricing models through market data.
00:00 Introduction to Bill Wilson and Pace Pricing
03:22 Bill Wilson's Entrepreneurial Journey
04:35 The Importance of Knowing Your Worth
06:27 Transition to Productized Services
10:11 Founding SalesRite and the Pricing Tool
11:30 Fascination with SaaS Pricing
17:18 Lessons from a Liquidity Event
22:46 Common Pricing Challenges in SaaS
27:05 The Importance of Customer Value
28:11 Understanding Jobs to Be Done
29:43 Three Key Levers in SaaS
30:32 Hybrid Pricing Models
34:24 Challenges in Pricing Changes
38:50 The PACE Pricing System
43:29 Aligning with Customer Value
Click here for full show notes, transcript, and resources:
https://podcast.deepwealth.com/389
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