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[65] The Game-Changing Impact Of Gen-AI On Marketing Sales & Customer Service
Manage episode 430216795 series 3308859
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This quote sums up Vikram Ekambaram's fascinating journey: "I hated computer science, so when I graduated, I got an MBA in Marketing and thought I wanted to be in marketing and sales. I hated sales, too, and a friend approached me and asked if I wanted to come to the US and be a programmer. I figured now was the time to use my computer science degree."
Vikram Ekambaram, the founder of Visceral Solutions, has extensive experience working with American Express, Microsoft, Oracle, Tableau, and Gong. He shares his practical and down-to-earth observations about technology in general and the challenges entrepreneurs, especially in SaaS, face today and in the future. He's also a Gen-AI expert and warns us about jobs in marketing, sales, and customer service that will undergo disruptive changes.
Highlights:
➡️ Why businesses in general and SaaS in particular are having a tough time
differentiating
➡️ The main reason why Saas subscribers churn (cancel or don't renew their
subscription)
➡️ The pivotal shift from a focus on acquisition to prioritizing customer
success.
➡️ How Generative AI disrupts go-to-market strategies, customer success,
and outbound sales.
➡️ Which industries are most vulnerable to Gen AI's impact on present and
future jobs
Connect with Vik:
LinkedIn: https://www.linkedin.com/in/vekambar/
Web: http://vizvik.blogspot.com
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