[23] LORI SCHNIPPER: There are no selfies when you're in sales. You have to earn the business.

The Entrepreneur Next Door 🏡

Meet Lori, the Superwoman of Sales. From hardcore yellow pages sales to pension plans to veterinary sales, medical diagnostics/sleep apnea.
"Working with children gave me a headache." So four years in college preparing to be a teacher went out the window. "
I love conversations with guests who are blatantly open about their journey. Lori shares what so many of us go through when choosing a path in life; in her case, from a social worker to selling a dating service, where her big revelation happens "I realized I was actually in sales and had skills I wasn't aware of."
Lori works for a dating subscription service way before online platforms were available. Her experience leads her to spend ten years in the Yellow Pages, where she finally gets professional sales training. "At yellow pages, you deal with every type of entrepreneur from a pizza shop to lawyers and anyone that needed to advertise their products and services."
As Yellow Pages goes through corporate changes typical to big companies, she jumps ship to a local competitor called The Yellow Book and spends six years there. Later, with her finely tuned sales skills, Lori works at Paychex, a payroll company specializing in 401K pension plans.
With sixteen years as a sales professional behind her, Lori takes a giant and surprising leap into B2C (Business to Consumer) commission-only sales by joining Closets by Design.
What was Lori's key to success? "Do the right thing."