Fitness Business School - 601 - Know Like Trust Truth

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ---

Building Strong Client Relationships with Know, Like, Trust, and Truth

In this episode, Pat challenges the common marketing formula of know, like, and trust (KLT) by adding a crucial fourth element: truth. He explains how KLT happens sequentially rather than simultaneously and shares personal insights from his own decade-long experience. Pat emphasizes the importance of visibility, likability, and building trust through social proof and real-life demonstrations. By incorporating 'truth' into marketing, which involves demonstrating genuine evidence and offering low-risk trials, business owners can attract more ideal clients and foster long-lasting relationships. He advocates for a relationship-driven approach over transaction-focused marketing, aiming for informed and satisfied clients.

00:00 Introduction to Know, Like, Trust, and Truth 01:27 Understanding the Know Stage 03:02 Building the Like Factor 04:07 Establishing Trust with Social Proof 05:58 The Importance of Truth in Marketing 11:22 Combining Know, Like, Trust, and Truth for Success