Austin L. Church's Morning Marketing Habit Will Change Your Life The Guidebook podcast

48:35

Lizzie Davey has been a freelance writer for 11 years. She transitioned from a low-paying marketing job to freelancing. Like every new freelancer, she started out navigating chaos but eventually found her niche in e-commerce tech. In this episode, we’re talking about: - the power of networking- LinkedIn engagement- authenticity- building a personal brand- getting clientsThrough adaptability, financial transparency, and prioritizing well-being, we highlight the evolving nature of freelancing and the importance of redefining success over time.Find Lizzie Online:Website: https://freelancemagic.co/LinkedIn: https://www.linkedin.com/in/lizzie-davey-4a85b575/Instagram: https://www.instagram.com/freelancemagic.coTikTok: https://www.tiktok.com/@freelancemagicFind Rachel Online:LinkedIn: https://www.linkedin.com/in/rmeltzer/YouTube: https://www.youtube.com/@rachelhmeltzerNewsletter: https://rachelhmeltzer.myflodesk.com/the-fizz…

The Guidebook

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Introducing: Get Started Freelancing 5:49

10 дней назад5:49

5:49

In case you missed it, I'm kicking off a free live bootcamp: Get Started Freelancing. If you’re thinking about freelancing but don’t know where to start... 😵‍💫 You’re not alone! I’ve coached over 200 freelancers, and the biggest hurdle is just getting started.That’s why I’m running a free live bootcamp to help you launch your digital marketing freelance biz — step by step. And yep, it's actually free. The first live workshop kicks off next week, so here’s what you need to know: ⚡️ It's Flexible & Free: Join Anytime! ✅ You can join anytime – don’t stress if you can’t make it live! Every session will have a free replay so you can catch up whenever you’re ready. - Join for Free Here → https://lnkd.in/e4wwS5q9 - Bookmark the Replays → https://lnkd.in/eCdZYx4M 📓 Grab Your Free Workbooks – these will help you take notes, brainstorm, and build your freelance business as we go. - Get the Workbooks → https://lnkd.in/eryA9Jde 📚 What We’ll Cover in the Bootcamp Each workshop is designed to take you from "Where do I start?" to "I’m running a real freelance business!" Here’s the roadmap: 1️⃣ Find Your Niche – Define your niche in a way that works for you 2️⃣ Pick Your Services – A simple framework (and a fun pop quiz!) to choose what you offer 3️⃣ Create Your Portfolio – No experience? No problem. You’ll learn how to showcase your skills 4️⃣ Business Setup – Everything you need to know to set up your business (U.S.-focused) 5️⃣ Set Your Rates – We’ll create a pricing strategy that works for you and your clients 6️⃣ Get Clients – Three different strategies for landing your first (or next!) freelance clients 🗓️ The first session is coming up! RSVP so you don't miss it: https://lnkd.in/eyPGKzud 👋 I'd love to see you in there! But no pressure – it's not for everyone! 🚀 Learn more about the Free Bootcamp → https://meltzerseltzer.com/get-starte... 📩 Join the Email Notifications → https://rachelhmeltzer.myflodesk.com/... 📗 Grab the Free Workbooks → https://meltzerseltzer.com/get-starte... 🎧 Listen to the Podcast → https://meltzerseltzer.com/the-guideb... 📰 Subscribe to the Newsletter → https://rachelhmeltzer.myflodesk.com/... 🔗 Connect on LinkedIn → / rmeltzer…

The Guidebook

1
Solocast: How to stop “selling yourself” 20:14

14 дней назад20:14

20:14

Marketing yourself feels weird? Let’s fix that.In this solo episode, I’m breaking down the mindset shifts that make getting clients *way* easier. Spoiler: it’s not about “selling yourself.” Instead, we’re talking about: 📗 the numbers game📗 how to build real relationships📗 why persistence pays off (yes, even when people ignore you).I’ll also share my shoe store analogy (a.k.a. how to approach potential clients with patience, empathy, and a strategy that actually works). If marketing has felt frustrating or overwhelming, this episode is for you.RESOURCES: 🆓 The Get Clients Guidebook: https://rachelhmeltzer.myflodesk.com/getclientsguidebook🗓️ How to Get Freelance Clients Workshop (free): https://lu.ma/7o2dqu6o🤝 Get Clients on LinkedIn (done for you): https://meltzerseltzer.com/shop/get-clients-on-linkedin-done-for-youFind Rachel Online:LinkedIn: https://www.linkedin.com/in/rmeltzer/YouTube: https://www.youtube.com/@rachelhmeltzerNewsletter: https://rachelhmeltzer.myflodesk.com/the-fizz…

The Guidebook

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Inkpot Creative Streamlined to Scale 1:03:18

7 weeks назад1:03:18

1:03:18

Jessie Andrew of Inkpot Creative is our guest this week! Jessie is one half of Inkpot Creative’s full-time team. They’re a branding and web design studio for photographers who’ve really nailed down their offerings to enable streamlined scheduling, clear packages and pricing, hiring two part time employees, and selling even during slow seasons. We touched on 4 main topics: Streamlining your service offerings Hiring part time employees Traveling as an entrepreneur Trial and Error…

The Guidebook

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Erin Meltzer: from stewardess to pilot 55:29

8 weeks назад55:29

55:29

My sister Erin joins me to share her journey from freelancing in the yachting world to becoming a commercial seaplane pilot. We compare how her experiences freelancing in hospitality were different from mine in digital marketing. She opens up about managing emotions and mindset during career transitions and offers practical tips for breaking into yachting or aviation: network like a pro, build versatile skills, and always know your worth. Takeaways: Freelancing requires networking and building relationships. Success comes from attention to detail and providing excellent service. Running a business is not for everyone Having emotional support and managing your emotions is crucial during career changes Find Erin Online: Instagram: https://www.instagram.com/erinkayla LinkedIn: https://www.linkedin.com/in/erinkaylameltzer/ Newsletter: https://patchaero.substack.com/ Aviation Bows: https://www.patchaero.com/shop Find Rachel Online: LinkedIn: https://www.linkedin.com/in/rmeltzer/ Threads: https://www.threads.net/@rachelhmeltzer YouTube: https://www.youtube.com/@rachelhmeltzer Newsletter: https://rachelhmeltzer.myflodesk.com/the-fizz…

The Guidebook

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Steven Schneider knows SEO 1:03:38

13 weeks назад1:03:38

1:03:38

This episode, we’re chatting with Steven Schneider, co-founder and CEO of Trio SEO. He shares his journey from being a college student to running a successful SEO agency. We talk about: Steven’s work mindset Treating business as an experiment The transition from college to entrepreneurship Scaling a business requires reinvestment and dedication. Listening to your body & avoiding burnout Data analysis for making informed business decisions. Driving content creation with excitement and engagement. AI Hot Take: Freelance Writing & SEO SEO – a long-term game Adapting to industry changes as an entrepreneur Find Steven Online: TrioSEO Website: https://trioseo.com/ Steven’s LinkedIn: https://www.linkedin.com/in/schneis/ TrioSEO company LinkedIn: http://www.linkedin.com/company/trioseo TrioSEO’s SEO SOPS: http://trioseo.com/sops TrioSEO’s SEO Case Study: http://trioseo.com/freeeup 🌟 Free Bonus for Listeners: 3 free articles when you sign up for a monthly TrioSEO package and mention this podcast, a $1200 value. Learn more about TrioSEO: https://trioseo.com/social/ Find Rachel Online: LinkedIn: https://www.linkedin.com/in/rmeltzer/ Threads: https://www.threads.net/@rachelhmeltzer YouTube: https://www.youtube.com/@rachelhmeltzer Newsletter: https://rachelhmeltzer.myflodesk.com/the-fizz…

The Guidebook

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Michelle Hsu simplifies marketing 1:17:36

15 weeks назад1:17:36

1:17:36

Michelle went from B2B SaaS marketer to freelance copywriter and marketing coach. She knows the importance of authentic networking, the time it takes to build client relationships, and the need for empathy in marketing. That’s why we talked about: - misconceptions of success in the online space - the challenges of personal health in business - the significance of rest periods in entrepreneurship - awareness and problem-solving in personal growth - redefining success on your own terms - corporate burnout - the power of community in supporting solopreneurs And, of course, we share our tips for simplifying marketing: - how to systematize content creation while maintaining a sense of personal expression - authenticity in marketing - creative expression in content creation - the significance of personal connections in marketing strategies - collaboration among creatives - the power of effective headlines in marketing - simplifying tools for productivity We’re really emphasizing experimentation in finding your voice and the need to let go of societal expectations surrounding success. Find Michelle Online: LinkedIn: https://www.linkedin.com/in/michellekjhsu/ Instagram: https://www.instagram.com/its.elleshe Threads: https://www.threads.net/@its.elleshe Substack: https://itselleshe.substack.com/ YouTube: https://www.youtube.com/@its.elleshe Find Rachel Online: LinkedIn: https://www.linkedin.com/in/rmeltzer/ Threads: https://www.threads.net/@rachelhmeltzer YouTube: https://www.youtube.com/@rachelhmeltzer Newsletter: https://rachelhmeltzer.myflodesk.com/the-fizz…

The Guidebook

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Anna Burgess Yang is a workflow genius 55:10

16 weeks назад55:10

55:10

Anna Burgess Yang went from product manager at a tech company to full-time freelance content marketer. She shares: - how she automates parts of her workflow - the tools she uses - how she analyzes data to improve her marketing strategies - the challenges of balancing freelancing with family life - the transition from corporate to freelance work - AI Tune in to hear our favorite strategies for freelancers and solopreneurs, who want to leverage automations and AI for content repurposing, optimizing your workflow, and Anna’s essential tools for managing freelance work. Bonus: we also touch on pricing strategies and finding a niche. Find Anna Online: - Start Here: https://start.annabyang.com/ - LinkedIn: https://www.google.com/url?q=https://www.linkedin.com/in/annabyang/&sa=D&source=calendar&usd=2&usg=AOvVaw13DMHt9QLa5SxUHw0uQ_Xg - Anna's Resources for Freelancers: https://annabyang.gumroad.com/ Find Rachel Online: - LinkedIn: https://www.linkedin.com/in/rmeltzer/ - Threads: https://www.threads.net/@rachelhmeltzer - YouTube: https://www.youtube.com/@rachelhmeltzer - Newsletter: https://rachelhmeltzer.myflodesk.com/the-fizz…

The Guidebook

1
Alexa Phillips architects brands 1:05:43

18 weeks назад1:05:43

1:05:43

Alexa Phillips, founder and chief brand architect of Bright Eyes Creative, shares her journey from a passion for journalism and fashion to establishing her own brand architecture business. She’s on a mission to empower other creatives to monetize their talents. We talked about: → the future of creative entrepreneurship → Alexa’s journey as a creative entrepreneur → the resurgence of magazines → Alexa’s AI hot-take →growing up with entrepreneurial parents → pivoting in business → business vs. employee mindset → all things branding Find Rachel Online: LinkedIn : https://www.linkedin.com/in/rmeltzer/ Threads : https://www.threads.net/@rachelhmeltzer YouTube : https://www.youtube.com/@rachelhmeltzer Newsletter : https://rachelhmeltzer.myflodesk.com/the-fizz Find Alexa Online: Newsletter : https://creativesanonymous.beehiiv.com/subscribe LinkedIn : https://www.linkedin.com/in/alexa-c-phillips/ Instagram : https://www.instagram.com/brighteyescreative/ Threads : https://www.threads.net/@alexacphillips Website : https://www.brighteyescreative.co/ Full Show Notes + Transcript: https://meltzerseltzer.com/the-guidebook-podcast/alexa-phillips-architects-brands…

The Guidebook

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Kara Perez makes wealth building brave & sustainable 1:01:42

19 weeks назад1:01:42

1:01:42

Kara Perez, founder of Bravely Go, talks about her journey from struggling with debt to becoming a financial educator and author. She also shares her experiences as a digital nomad, the challenges of balancing content creation with personal life, and the journey of writing her book on money and sustainability. We discuss: → the importance of financial literacy & community → the challenges of building a personal brand → the realities of entrepreneurship → practical money management tips for freelancers & digital nomads Learn more in the Show Notes: https://meltzerseltzer.com/the-guidebook-podcast/kara-perez-makes-wealth-building-brave-sustainable Find Kara Online: Book: Green Money: https://bravelygo.co/green-money-book/ Patreon: https://www.patreon.com/bravelygo?fan_landing=true Website: https://bravelygo.co/ Instagram: https://www.instagram.com/webravelygo/ YouTube: https://www.youtube.com/channel/UC25XC65sCC7A9jdx7wRIGfA Facebook: https://www.facebook.com/groups/1551753828310567 TikTok: https://www.tiktok.com/@webravelygo?lang=en Find Rachel Online: LinkedIn: https://www.linkedin.com/in/rmeltzer/ Threads: https://www.threads.net/@rachelhmeltzer YouTube: https://www.youtube.com/@rachelhmeltzer Newsletter: https://rachelhmeltzer.myflodesk.com/the-fizz…

The Guidebook

1
Maari Casey is making it easier for freelancers & companies to find each other 1:00:39

29 weeks назад1:00:39

1:00:39

In the last episode of season 4, I chat with Maari Casey. Maari is an ad agency art director turned freelancer turned entrepreneur. In this episode with Maari, we chat about: ✨ The benefits on personal life of entrepreneurship ✨ Money Mindset ✨ The abundance of opportunities for freelancers You can learn more about Maari at: ⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ Uncompany Learn more about Rachel Meltzer and Pop Club on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

The Guidebook

1
Marie-Pier Tremblay wants to help you overcome fear 1:05:13

29 weeks назад1:05:13

1:05:13

Overcoming Fear: 5 Barriers Holding You Back from Major Life Transitions - with Marie-Pier Tremblay This week we have a special surprise! Me and Marie from Self Growth Nerds are doing a collab podcast episode! Marie is a former designer and illustrator turned certified coach, who discovered the transformative power of pursuing her wildest dreams after completing the Pacific Crest Trail. In this episode, we dive deep into: → The 5 telltale symptoms of living out of alignment with your true self → The 5 biggest fears holding you back from making a change (and how to reframe them) → The life-changing benefits of pursuing your truth Practical tools to help you overcome self-doubt and lead a more meaningful life Marie shares her personal journey of transformation, including writing a book, starting a podcast, changing careers, doubling her income, and embracing her authentic self. Learn how you too can make bold changes without freaking out! Join us for a The Brave New Path retreat! Book your spot at selfgrowthnerds.com/retreat ⚡️ Limited spots available - sign up before September 1st! Whether you're feeling stuck, unfulfilled, or simply curious about what more life has to offer, this episode will inspire you to take that first step towards the life you truly desire. Tune in and discover how to align your actions with your deepest values for a more vibrant, authentic existence.…

The Guidebook

1
Wudan Yan is more than a journalist 1:01:30

30 weeks назад1:01:30

1:01:30

On this weeks episode of the Guidebook podcast, I'm talking to Wudan Yan from the Writers Co Op . In this episode with Wudan, we chat about: ✨ The twists and turns that her career took before she got to where she is now. ✨ What kind of journalism work she currently does. ✨ Wudan's new business venture, which is a fact checking agency and so much more. You can learn more about Wudan at: ⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠ The Writers Co-op ⁠Wudan's own website Learn more about Rachel Meltzer and Pop Club on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

The Guidebook

1
Melanie Padgett Powers on being deliberate 58:40

37 weeks назад58:40

58:40

This week, we are talking to Melanie, a freelance writer and editor, and the host of two podcasts: The Deliberate Freelancer and Association Station. In my episode with Melanie, we chat about: ✨ Travel and solo travel ✨ Melanie's journey from journalist to freelancer ✨ In's and outs of how to start a podcast You can learn more about Melanie at: ⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠ MelEdits Deliberate Freelancer Podcast Association Station Podcast Learn more about Rachel Meltzer and Pop Club on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

The Guidebook

1
Daniel Brenneman leverages empathy for deeper connections in business 1:04:31

38 weeks назад1:04:31