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Niching down when you're totally unwilling to do so with Kelly Mosser
Manage episode 380875033 series 2824412
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Kelly Mosser is a startup strategist turned podcast consultant and guesting expert. She’s based in New York City and helps brands to find their voice, break the mold, and throw the rule book out the window.
She’s helping thousands of brands and CEOs make content that doesn't just convert, but actually contributes to the collective good - because, she says: “A 7 second point-and-dance reel is NOT going to change the world, but a 60 minute conversation can.”
We have a spooky amount in common, in that we both started our business in 2018 after working 2 different corporate careers in operations and fashion - and we both have Virgo and Leo in our top 3 signs so there’s a resonance there too!
The reason I wanted to get Kelly on the Electric Biz Babe podcast is because I’ve been in her world for a few years and I’ve seen her evolution journey. She started with a spirituality business and a successful low-price membership, which then transformed into a podcast coaching company - specifically helping people to pitch to podcasts and get booked as a guest for more exposure - and right now, she’s going through another rebrand by turning her business into a podcast agency called Hell Yes Media.
If you’ve ever felt scared about zooming in on one particular problem that you solve, or have felt worried that people will see you as “flaky” for shifting to a different focus in your business, this episode should help to put your mind at rest…
There is so much to be gained from picking a niche and going all in on solving one core pain point that your audience has, so that you can be the key expert and solution that they need.
Kelly is a great example of this. Enjoy this episode where we’re talking about niching down when you're totally unwilling to do so!
You can grab Kelly's free download she mentioned here: work.kellymosser.com/book
Instagram: @iamLizRoberta
Website: www.LizRoberta.com
Book: Living In Tune
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