Reaction: Ahrefs Invests $60M into Search Engine 'Yep"

The Mind of A Marketer w/ Ryan Stewart

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2y ago 11:26

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Ahrefs just announced their new project called Yep, a search engine built for creators. The company has invested over $60m of their own funds into building a search engine that rewards creators by giving up to 90% of revenues generated back to the creators. In this video I cover the details and give you my honest opinion on the outlook of this new search engine.
Timestamps:
0:00 - Intro
01:07 - What we know about the new project
02:21 - The creator revenue split
03:50 - Ahrefs building their own servers
04:25 - Kudos to the Ahrefs team for self funding
05:33 - My reservations about the search engine value prop
08:45 - My reservations about the ad revenue
10:54 - Do I think Yep will be successful?

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#Business #Ryan Stewart #Arts #SEO #Search Engine Optimization #Marketing #Digital Marketing #Social Media #Advertising #Social Media Advertising #Entreprenuership #Affiliate Marketing