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Jacob Cooke on China's Singles Day Shopping Festival
Manage episode 450107935 series 2638833
Контент предоставлен Todd Embley and WPIC Marketing + Technologies. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Todd Embley and WPIC Marketing + Technologies или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.
Takeaways
- Singles Day has evolved into a major shopping festival.
- 2024 saw a 16% increase in sales compared to last year.
- Collectibles and premium products gained popularity this year.
- Alibaba made significant changes to support brands.
- China's e-commerce relies heavily on direct bank payments, not credit cards.
- Logistics during Singles Day has improved with a multi-day approach.
- Alibaba and JD dominate the Singles Day market.
- Consumer behavior is shifting towards higher-quality products.
- Future sales events include 12-12 and Women's Day in March.
- The competitive landscape is adapting with innovative strategies.
226 эпизодов
Поделиться
Manage episode 450107935 series 2638833
Контент предоставлен Todd Embley and WPIC Marketing + Technologies. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Todd Embley and WPIC Marketing + Technologies или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region.
Takeaways
- Singles Day has evolved into a major shopping festival.
- 2024 saw a 16% increase in sales compared to last year.
- Collectibles and premium products gained popularity this year.
- Alibaba made significant changes to support brands.
- China's e-commerce relies heavily on direct bank payments, not credit cards.
- Logistics during Singles Day has improved with a multi-day approach.
- Alibaba and JD dominate the Singles Day market.
- Consumer behavior is shifting towards higher-quality products.
- Future sales events include 12-12 and Women's Day in March.
- The competitive landscape is adapting with innovative strategies.
226 эпизодов
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Похожие на The Negotiation
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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