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All These Hands in the Marketing Cookie Jar
Manage episode 387748619 series 2864318
Контент предоставлен Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making marketing decisions. This impacts crucial factors like advertising budget, sale pricing, marketing hires, growth goals, and beyond. When should marketing leaders heed the insights from other areas? And, of course, when should those recommendations be ignored? Often times marketing teams that can react quickly will outperform those restricted by red tape or committee decision making. But let's not forget that usually a diversified group of experts is smarter than one person!
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