))
Do Customer Relationship Managers (CRMs) Manage Relationship?
Manage episode 437975646 series 2864318
Контент предоставлен Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge challenge the acronym "Customer Relationship Manager." Does a CRM actually manage relationships? At this point in history, a single genuine relationship is dramatically less valuable than hundreds of pseudo-relationships. Balancing one-to-one and one-to-many interactions is crucial in managing relationships. Sure, CRM tools can be an effective way to automatically remind ourselves to manage relationships at scale, but, ultimately, it is the power of human-to-human connection that wins. How do we use technology to enhance and augment human connections?
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices
237 эпизодов
Поделиться
