Understand Human Laziness To Market Effectively With Nathan Yeung

The Sales Podcast

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2M ago 52:34

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Nathan and I discuss the importance of bridging the gap between school and real-life experiences.

Nathan shares his experience as a guest lecturer at various universities and colleges, where he aims to provide students with practical knowledge and new perspectives.

We also get into the challenges of being an entrepreneur and the need for resilience and a redefinition of normality.

We touch on the fear of starting over, the importance of taking action, and the discomfort that comes with growth and progress.

We also get into:

Personal growth
Consumer psychology,
The challenges of scaling a business,
Continuous learning,
How to achieve your goals, and
Nathan’s upcoming book on consumer psychology and how understanding human laziness can inform marketing strategies.

00:00 Introduction and Nathan's Experience as a Guest Lecturer 04:18 The Challenges of Being an Entrepreneur 07:13 Redefining Normality: A Key to Success 11:28 Taking Action for Growth and Progress 16:16 Getting Comfortable with Discomfort 2:13 Continuous Learning and Taking Action 27:10 Understanding Human Laziness 30:07 Challenging Beliefs and Seeking New Experiences

Market like you mean it.

Now go sell something.

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