Kanye West and Santa Margherita Pinot Grigio, or How to Keep a Good Wine Region Down. Agricola Foradori

Understanding Wine with Austin Beeman | Winemakers | Wine Country Travel | Wine Life

Kanye West's celebrity endorsement! Santa Margherita Pinot Grigio's stranglehold on the winemakers of the region!

Theo Zierock of Agricola Foradori discusses the challenges that get in the way of their wine region expressing its full potential.

"Don't! Just don't!"

Special thanks:

Theo Zierock of Agricola Foradori https://www.agricolaforadori.com/en/wines/

Steve Noel http://childrenofthegrape.com

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While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal.

Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.