There’s a Book Inside You (ft. Naren Aryal, CEO, Amplify Publishing Group)

Win Monday with Paul Epstein

There’s a Book Inside You (ft. Naren Aryal, CEO, Amplify Publishing Group)

Naren Aryal on publishing and profiting from your passions

OPENING QUOTE:

“I advocate for sharing as broadly and as widely as possible. When you do that, you get the benefit of their review, their response, and more importantly, there are questions that are going to challenge you.”

—Naren Aryal

GUEST BIO:

As CEO of Amplify Publishing Group, Naren Aryal advises industry experts and thought leaders on the opportunities and challenges that exist in the ever-evolving world of publishing. He launched a company with a single title in 2003 and guided it to become one of the fastest growing and most respected hybrid publishing companies in the world. Prior to entering the world of books, Naren worked as a lawyer, advising tech companies in the DC area, and is now a frequent speaker on all things publishing and author branding.

Show Links:

• Executive Bio
• Email: [e-mail]

CORE TOPICS + DETAILS:

[20:13] - The Power of the One Pager

Where an idea begins its transformation into a book

Have an idea but don’t know how to turn it into a book? Naren advises starting with a one-pager. This is a single sheet of paper or Word document that contains:

• Proposed title
• Proposed subtitle
• 5-6 sentences about what the book is; its “big idea”
• 2-3 sentences about target market
• 1-2 comparable books

This one pager can then be shown to people whose opinions you trust to receive feedback, guidance, and inspiration.

Now you have a launch pad for your book.

[24:44] - The Subtitle’s Essential Role

Your contract with your reader

Naren stresses the importance of a book’s subtitle, calling it “the contract you make with a potential reader where you tell the reader what the book is and the value it’s going to deliver.”

A subtitle should be clear, catchy, and attention-grabbing. It should answer, “What’s in it for me?” If your readers don’t believe that their life, business, or career is going to level up because they took the time to read your book, then you don’t stand a chance. As Paul says, “You’ve lost the game before kickoff.”

[32:42] - Framing Your Book

Understanding and communicating your big idea

Framing your book and its central idea is essential to differentiate it from the hundreds of leadership books written every year. Your unique take should follow the 80/20 rule— 80% of what you say should fit into what people generally already believe, with 20% encompassing the brand-new, innovative, transformative ideas that are unique to you. It’s the “spoonful of sugar” concept— give people something that will shake them out of their comfort zone by delivering it in concepts they’re already comfortable with accepting.

[40:44] - Feedback: The Lifeblood of New Authors

Don’t hide away in a basement until your book is done

Naren is an advocate for sharing your one-pager, early drafts, and book ideas as broadly and as widely as possible, particularly with people you respect. When you do, you get the benefit of their review, their feedback, and questions they can ask that will challenge you. This process is extremely revealing and is the major step in turning that one-pager into a 10-page outline, then a rough draft, and finally a completed manuscript.

RESOURCES:

• [1:52] The Power of Playing Offense
• [1:52] Amplify Publishing Group

Follow Naren:

• Email: [e-mail]

Follow Paul:

• Keynote Speaking Website
• Playmakers Podcast
• The Power of Playing Offense
• LinkedIn
• Facebook
• Twitter
• Instagram
• Youtube

SHOW PARTNER:

The WHY Institute

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The best part? It’s completely free for Playmakers listeners. Are you ready to find our WHY in just five minutes? Take your assessment now.

FREE ASSESSMENT

ABOUT THE HOST:

Paul Epstein may not be a hard charging running back on the actual football field, but his list of high-profile wins in the world of sports will have you thinking that he could be.

Paul has spent nearly 15 years as a pro sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league office. He’s transformed numerous NBA teams from the absolute bottom in league revenue to top-two in financial performance. He’s broken every premium revenue metric in Super Bowl history as the NFL’s sales leader. He opened a billion-dollar stadium, helped save the New Orleans NBA franchise, and founded the San Francisco 49ers Talent Academy.

He's since installed his leadership and high-performance playbook with Fortune 500 leaders, Founders and CEOs, MBAs, and professional athletes.

Now, as a global keynote speaker, #1 bestselling author, personal transformation expert, turned senior leader and advisor to PurposePoint and the Why Institute, and host of the Playmakers: On Purpose podcast, Paul explores how living and working with a focus on leadership, culture, and purpose can transform organizations and individuals anywhere to unleash their full potential.

Learn more about Paul at PaulEpsteinSpeaks.com

ABOUT PLAYMAKERS: ON PURPOSE:

The Playmakers: On Purpose podcast is an all-access pass to a purpose-centered tribe of leaders in business, sports, and life who are on a mission of meaning and impact. The show takes purpose from an out of reach North Star to a practical and tactical exploration of how we can step into each day, ON PURPOSE, where life no longer happens “to us”, it begins to happen “for us”.

From the Why Coach of the San Francisco 49ers to your coach, take a seat at the table with sports industry executive, #1 bestselling author, personal transformation expert, turned senior leader and advisor to PurposePoint and the Why Institute, Paul Epstein, in this inspiring, yet immediately actionable podcast.

From formative stories pre-purpose to personal and professional transformation’s post-purpose, each show will share a high-energy, prescriptive blueprint to ignite impact and drive inner success, fulfillment, and purpose no matter your starting point. It’s time to meet Paul at the 50 and get ready to live and lead ON PURPOSE.

Learn more at: PlaymakersPod.com

ABOUT DETROIT PODCAST STUDIOS:

In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.

As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today.

With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here’s to making (podcast) history together.

Learn more at: DetroitPodcastStudios.com

CREDITS:

• Paul Epstein: Host | [e-mail]
• Connor Trombley: Executive Producer | [e-mail]