Ep.56 From Homelessness to a Multimillion £ Brand: Founder Rokeya Khanum's Truly Incredible Story

Working Hard, Hardly Working

In her own words, Rokeya Khanum has achieved the goals she once referred to as impossible acts.

Born to parents who moved from Bangladesh to East London, she was raised alongside her seven siblings and Rokeya has always been really honest about her childhood, opening up about her teen pregnancy at 17 years old where she was then made homeless, moving from hostel to hostel and barely affording the basic necessities.

Fast forward to the present day and Rokeya is founder of the luxury clothing brand Khanum’s. Rokeya shares her incredible origin story, from initially spotting a gap in the market, to generating six figures in 7 months, all from what she viewed as a side hustle.

Now stocked in Harvey Nichols, taking the Middle East by storm and turning over 7 figures, Rokeya shares her success story from hardship. She talks about how she was determined to turn it around and exactly how she did that, after her journey on becoming a teenage mother to then going back into education and going to university to study law to realising she couldn't study law because she couldn't afford the LPC. Then working for a few years before she found herself unemployed for 18 months which led to her starting Khanum's. It really is an incredible story.

After hearing this, Rokeya is proof that you can always come back stronger from setbacks and build a future you are very much proud of. As Rokeya says herself, she is “turning pain into power and shattering those f’ing glass ceilings.”

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