#333 How We Scaled a National Physio Service in the NHS with Phin Robinson Pure Physiotherapy

The Business of Healthcare Podcast with Tara Humphrey

In this conversation, Tara interviews Phin Robinson, Founder and director of Pure Physiotherapy. They discuss how Phin scaled his organisation from a small practice to a national business with nearly 500 employees. Phin discusses the role of physiotherapy in primary care and the importance of health and wellbeing. He talks about the Gojo app, which promotes physical activity, and the benefits of team based challenges, and shares insights on growing a service based business in the NHS.

Key takeaways

• Passion and values are key drivers in scaling a business and building a strong company culture.
• Transitioning from a clinical role to a leadership role requires continuous learning and adaptation.
• Creating a supportive and inclusive environment for the team is crucial for success.
• Promoting health and wellbeing is important, both for patients and healthcare professionals.
• Team based challenges, like the Gojo app, can encourage physical activity and friendly competition.
• Providing a quality service and maintaining a good reputation are crucial for winning clients in primary care.
• Transparency and authenticity are important when promoting a personal brand on social media.
• Exercise and physical activity can help in bouncing back from a bad day at work and maintaining overall wellbeing.

Contact Pure Physio by visiting their website

Connect with Phin on Linkedin

Connect with Pure Physio on Linkedin

Work with me   

I’m Tara Humphrey and I’m the founder of THC Primary Care, a leading healthcare consultancy. I provide project and network management to Primary Care Networks and consulting support to clinical leads. To date, I’ve worked with 11 Training Hubs and supported over 200 Primary Care Networks and 6 GP Federations. 

I understand and appreciate the complexity of healthcare and what it takes to deliver projects across multiple practices.   

I have over 20 years of project management and business development experience across the private and public sector and have an MBA in Leadership and Management in Healthcare. I’m also published in the London Journal of Primary Care and the author of over 250 blogs.   

For more weekly insights and advice sign up to my newsletter.   

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