DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nor ...
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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. ...
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How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where ...
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Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
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Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
CvE - Marketing Consultancy
Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands. Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing. Each episode is a treasure trove o ...
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Learn what makes buyers tick. In the Choice Hacking podcast, host Jen Clinehens dives into the psychology and behavioral science behind the world’s greatest business successes (and a few of the biggest failures, too) to help you grow your own business.
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
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NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
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Get ready to embark on an exhilarating journey with host John Bertino, the brilliant mind behind The Agency Guide (TAG), as he unveils the coveted secrets to success in various industry verticals—one niche at a time! Welcome to the Niche Marketing Podcast, where each series immerses you in a distinct industry vertical, exposing the game-changing strategies and tactics employed by true experts in their respective fields. Whether we're unraveling the mysteries of marketing a real estate busine ...
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Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. ...
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The latest electrical industry news is brought to you every week by eFIXX, The Electricians' Channel. We cover everything from new products to business and people news. Get a heads up on what's being released this week on the eFIXX youtube channel.If you have a new product or service you'd like to feature in an upcoming episode please upload the information here 👉 https://www.efixx.co.uk/electrical-news-weekly-press-release
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Welcome to Business Ninjas, the podcast where we interview top business leaders and entrepreneurs who share their secrets to success. Learn from the masters and apply their insights to grow your own business. Join us as we explore the strategies and tactics used by today's most successful companies. Tune in now and become a business ninja yourself. 🤺🚀
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WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.
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Welcome to Rave & Rant, your ultimate guide to what's hot and what's not in the world of entertainment, tech, and pop culture. Join hosts Julian Chase and Olivia Hart as they dive deep into products, services and business reviews you will want to hear! Expect lively debates, honest reviews, and a fair share of laughs as they navigate the ever-changing landscape of what's new and noteworthy. Whether you're searching for the latest tech trends or want reviews on a product or business, Rave & R ...
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'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'. In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips ...
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A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn f ...
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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Enrich your real estate business with REAL TIME, the podcast for REALTORS®, brought to you by the Canadian Real Estate Association. Discover fresh, trusted perspectives to stay inspired and informed on all things Canadian real estate. From entrepreneurship to emerging market trends, consumer insights, and culture – if it's relevant to your business, you'll find it here.
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This podcast celebrates the visionaries, the risk-takers, and the disruptors who are shaping the future of consumer product innovation and e-commerce. We love to spotlight consumer product entrepreneurs, e-commerce titans, and sustainability champions to share their insights and expertise. Think you'd be a great guest on our show? Apply at https://podcast.gembah.com/podcast-guest-home-page.
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Ever feel like food labels are lying to you? Spoiler alert: they probably are. Join us as we break down misleading claims and decode what’s actually in your ‘healthy’ choices—minus the BS. This podcast that peels back the labels and reveals what the food industry doesn’t want you to know. No buzzwords, no marketing fluff—just the ugly truth about what’s really in your food.
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I'm always fascinated by new technology, especially AI. One of my biggest regrets is not taking AI electives during my undergraduate years. Now, with consumer-grade AI everywhere, I’m constantly discovering compelling use cases far beyond typical ChatGPT sessions. As a tech founder for over 22 years, focused on niche markets, and the author of several books on web programming, Linux security, and performance, I’ve experienced the good, bad, and ugly of technology from Silicon Valley to Asia. ...
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Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship.
Want to be a smarter online seller? This marketing podcast empowers you to build a profitable online business that excites you. The goal of every episode is to uplevel you as an online merchant and business owner, taking your marketing strategy and online sales to the next level. Each week, host and digital marketing veteran Claus Lauter interviews world-class e-commerce experts, founders, and marketers. They share their stories, tips, tactics, and strategies on how to build a successful Dir ...
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This is Seismic Sessions: Enabling the Financial Services Industry - a podcast show dedicated to two things, revenue enablement and the Financial Services sector. Join us as we feature experts and leaders across the Financial Services industry, who discuss innovative and impactful ways to sell, market, and deliver, memorable client experiences through enablement.
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This is the #1 podcast for mastering Amazon FBA and propelling your e-commerce journey. Join Andy, a seasoned Amazon seller and full-time entrepreneur, as he unpacks the secrets of building a successful online business through private label products and Amazon FBA strategies. In this podcast, you'll dive deep into the world of e-commerce, exploring topics like product sourcing, branding, SEO optimization, and Amazon's ever-evolving marketplace. Whether you're a beginner looking to start your ...
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"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association (IBPA), the large ...
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Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the industry. With their combined backgrounds in marketing and merchandising, Elena and Roxy dive into the strategies and perspectives necessary to keep pace with a rapidly changing industry shaped by consumer trends, technological advancements, and the growing influence of AI. Meet Your Hosts: Elena Kacan, Senior Community ...
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My intent is to Educate, Celebrate and Elevate the Consumer Relations function in CPG (Consumer Product Goods) companies, especially for Brand Specialist and Analysts roles and responsibilities... !
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Welcome to Off The Record: Marketing Deconstructed, the podcast where we break down the complex world of marketing into real-life stories, actionable insights, and up-to-the-minute news. Hosted by Jennifer White, the Founder and CEO of 5 & Rise Marketing Group, and the rest of the 5 & Rise team, this podcast is your go-to source for navigating the ever-evolving marketing landscape. What We Cover: Real-Life Marketing Execution: Dive into case studies and behind-the-scenes stories of successfu ...
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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and me ...
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Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire? We'll ...
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MVP, The Master's Voice Podcast features expert conversations with the Most Valuable Players / Professionals / People from media, marketing and other areas of industry, in conversation with Pavan R Chawla, Founder Editor of MediaBrief.com. These are MVP conversations with actionable insights and learnings.
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Seed Money is where everyday people learn how to raise capital and get the funding you need to FINALLY turn your amazing idea into reality! Whatever your idea is... - product - app - real estate deal …or maybe you want to build or expand your small business… if you’re struggling to get people to believe in your vision and you don’t need a billion-dollar deal in Silicon Valley, Seed Money will unlock the answers you’ve been looking for! Hosted by Jayla Siciliano, Shark Tank Entrepreneur, MBA, ...
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Want to understand how businesses leverage marketing to grow brands and sell product? Or how learning marketing best practices can help your business thrive? The Marketing Show Podcast is your all access pass to uncovering every piece of the marketing puzzle We are two marketing guys who both go by the name Marc, and we are here to help. Join us each week as we study the principles that make brands and businesses succeed We cover marketing concepts and case studies, such as consumer psycholo ...
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Dylan Byers takes you behind the scenes of the rapidly changing world of technology and media. Power brokers such as Facebook’s Sheryl Sandberg, ESPN’s Jimmy Pitaro and media mogul Barry Diller talk one-on-one with Byers about how their industry intersects with politics, how they use consumer data to shape their product, and what they think the future of American culture holds.
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The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, product sellers, wholesalers, ...
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Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.
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Startup stories & growth tactics with a healthy dose of AI. Product-market fit is a podcast for early-stage founders and operators who are looking to level-up their startup's growth. Join me as I explore the journeys and strategies of successful startup founders, and uncover practical takeaways to help your startup. We'll cover customer acquisition, SEO, product-led growth, funnel optimization, content strategy, branding, hiring, fundraising, sales ops, etc.; and we'll dive into fascinating ...
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Customer Confidential: Untold Stories of Earned Growth
Rob Markey, Bain & Company partner and customer experience expert
The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include C ...
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Smooth Talk: Finding the Best Hair Removal Method for You
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In this episode of we discuss the the best hair removal method for you. We dive into the world of hair removal services and review techniques to help you decide which method is best for your needs. From waxing and sugaring to shaving and depilatory creams, we discuss the benefits, drawbacks, and unique features of each procedure. Listen in as we ex…
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Ep 454: Amazon Honeymoon Phase: Mastering Cold Start Strategies for New Product Launches
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Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, Pilothouse’s Amazon specialists, Rob and Clifford, dive into the nuances of Amazon’s “cold start” problem and how to leverage the “honeymoon phase” to make new products stand out. They also reveal expert tips on maximizing profitability during Amazon’s hig…
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How Consumer Engagement Is Evolving
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Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience engagement, delves into the evolving landscape of consumer engagement. Discover how Versus gamifies content to transform passive interactions into interactive experiences, fueling fandom through enga…
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12: Starting Your Enablement Journey
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In this episode of Seismic Sessions, hosts Gemma Livermore and Rachael Rowe are joined by Morgane Keo Kasal and Gaétan Oyon from Syz Group, to discuss the latest content distribution strategies and innovations in private banking. They highlight the journey of transforming their own content automation, overcoming challenges in technology adoption, a…
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Weekly Q&A Call -11/7/2024 - Image Manager’s country-specific features, New AI ad tools launch at unBoxed
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Topics this week include: Image Manager’s country-specific features give you more control over visuals, New AI ad tools launch at unBoxed, our flagship advertising conference, Percentage off coupons can now be applied on up to five items per order, FBA Export expands to new destinations, Brand Tailored Promotions enables advanced audience segmentat…
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Can You Run Linux on Apple Silicon? Ashi Linux
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In this episode, we cover the Asahi Linux project and provide an overview of the Apple Silicon boot ecosystem for developers and users of Linux, BSD, and other operating systems. This episode explains how these operating systems interoperate with Apple Silicon Macs (M1 and later), focusing on the secure boot process, user control, and how these mac…
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Are You Playing to Win or Just Not to Lose?
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In today’s episode of CPG Insiders, Mark, riding solo, dives into the critical mindset of “playing to win” versus “playing not to lose.” Drawing from his personal racing experiences and entrepreneurial insights, he explores how this shift in perspective can make or break success in consumer packaged goods. Learn the risks involved in retail entry, …
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#345 - Financial Foundations for DTC Success: What E-commerce Founders Need to Know About Tax and Accounting
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Christian Rivera is the founder of The Ecommerce Accountants, a firm that specializes in tax, accounting, and business structuring for e-commerce companies. Their clients include social media marketing agencies, dropshippers, digital marketers, Amazon automation, Amazon FBA, and internet coaches/gurus. In this episode of the DTC POD, Christian expl…
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Fueling Fandom & Creating Better Advertising Experiences
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Chief Marketing Officer, Scott Donaton from Versus, an innovative entertainment and technology company specializing in transforming audience engagement using proprietary AI. Scott delves into the realm of competitive intelligence and marketing strategies, emphasizing the importance of understanding competitors to enhance your marketing business. Di…
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The Ozempic Craze Is Reshaping Commerce: Here’s How
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Brands and retailers are experiencing a shake-up unlike any before, driven not by tech but by the growing use of weight-loss medications like Ozempic and Wegovy. With millions of Americans turning to these GLP-1 medications, supplement stores, including GNC and Vitamin Shoppe, are just a small fraction of businesses, racing to tap into the trend. I…
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The Additive Value of Data with Dan Foreman, Insights Entrepreneur and Former President of ESOMAR
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Is data the new oil? In this episode, we welcome Dan Foreman, insights entrepreneur and former president of ESOMAR, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world. We also discuss: How the insights industry would look if it were built today Why data is so valuable The importance of…
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Donald Trump has been declared the winner of the 2024 U.S. Presidential election. He's publically announced dramatic increases on tariffs for China and other countries. In this episode, I dive deeper into how this could affect your Amazon business, especially if you source in China or are thinking about it... If you'd like to learn more about what …
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Don't Sleep On Retail Media Networks
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CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today’s episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party…
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In this Amazon Quick Tip, I answer this question: What's the common order of financing options for new sellers? ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered.…
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Meta Ads Pro Shares Why You’re Not Converting — Marin Ištvanić | Why Facebook Ads Are Getting Tougher In 2025, How to Structure Accounts for Testing, Budget Strategies Scale Ads, How to Set Up Pixel Tracking ...
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In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com. Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With expe…
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Ep 11: Marketing Playbook for Major Sporting Events
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After the 2024 Summer Olympics have wrapped up, the United States will soon be hosting the 2026 FIFA World Cup and the 2028 Summer Olympics. So, in this episode, the 5 & Rise team discuss the impact of major events like the Olympics on marketing strategies. They cover how large events influence both local and national communities, and examine emerg…
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I'm coming to you on the heels of having a cold, and I'm here to remind you to take care of yourself. A lot is going on in the United States this week. Plus, this time of year is hectic for all of my product-based business owners. I know you are working so hard and are likely wearing yourself out. I thought now would be a good time to share simple …
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Sigstore | Sign Your Startup's Software SBOM!
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Sigstore is an open-source project that aims to improve software supply chain security by allowing software developers and users to securely sign and verify software artifacts. The project uses ephemeral signing keys to ensure that keys do not need to be managed. All signing events are recorded in a tamper-resistant public log, which allows for the…
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Attention Measurement In The Real World
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CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses attention measurement in the real world. The conversation revolved around the evolution of attention measurement in marketing, with a focus on the importance of using science-based approaches. Scott emphasized the need for a combination of art and science, and…
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5 Sales Tax Mistakes That Could Ruin Your Business — Rohit Bhadange | Top 3 Sales Tax Issues for Ecommerce, US Sales Tax Tips for International Sellers, Why Wrong Tax Rates Reduce Conversions 20-30%, Sales ...
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In this episode of eCommerce Coffee Break, we dive into the complex world of sales tax compliance for fast-growing eCommerce businesses. Rohit Bhadange, CEO of Zamp.com, joins the show to share his expertise on how companies can avoid costly tax mistakes, streamline compliance, and manage multi-state tax requirements seamlessly. Rohit also highligh…
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How Downpay Solves Payment Challenges | The Unofficial Shopify Podcast
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"I can't stop talking about partial payment, apparently." – Diana Birsan Co-founder of Downpay and former Shopify Product Manager, Diana Birsan, joins us to break down how she built Downpay, the app that lets merchants offer partial payments for pre-orders, custom-made products, and more. It’s a potential game-changer for stores with long lead time…
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How to Stay Motivated in Business
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Entrepreneurship is not easy, and even the most motivated entrepreneurs find themselves feeling uninspired from time to time. Instead of driving hard towards something, we find ourselves stuck in the mud, spinning our wheels and wondering how to get back into momentum. Whether you’re trying to raise money or you’re experiencing a lull between big p…
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120. Body Hair, Men’s Health & Glimmers in Personal Care
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How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends today that will stay for a few years.Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN’s Future of Personal Care 2027 report in this episode of Create T…
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Measuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366
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Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we’re joined by two amazing guests: Meghan Corron, Co-founder & CEO at Clerdata, and Andrew Lipsman, a notable industry analyst who heads up Media, Ads, and Commer…
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SEO Starter Guide for Startup Marketers
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This episode explores Google's "SEO Starter Guide," which provides a comprehensive guide for website owners on how to optimize their websites for search engines, notably Google. Send us a text Podcast: https://kabir.buzzsprout.com YouTube: https://www.youtube.com/@kabirtechdives Please subscribe and share.…
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Ep 453: Scaling Custom Footwear at Crocs – Inside B2B Strategies and Customer Personalization
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Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and …
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Shocking Injury Raises Tough Questions on Safety Laws
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10:52
The family of a man who lost an arm when he was electrocuted has called for changes in the law to stop it happening again… …why heat batteries could be the future of home heating… …and the trade welcomes the announcement of big government spending on schools and hospitals… ====================== Show Notes Free safe isolation training 👉 https://tra…
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The Benefits & Challenges Of Implementing Contextual Advertising
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17:28
President, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and conside…
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Finding Your Brand Archetype
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29:37
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29:37
Jane McCarthy is co-author of the new book The Goddess Guide to Branding. Through stories of female entrepreneurs and business leaders (including Argent's Sali Christeson), Jane lays out a brand strategy framework useful to organizations of all shapes and sizes. We discussed all of this and more this week on the On Brand podcast. About Jane McCarth…
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The importance Of Brand Safety & Alignment In CTV Advertising
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18:04
President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedta…
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This episode discusses the emergence of "1-bit LLMs," a new class of large language models (LLMs) that use a significantly reduced number of bits to represent their parameters. These 1-bit LLMs, specifically the "BitNet" model, use only three values (-1, 0, and 1) for their weights, dramatically reducing computational cost, memory footprint, and en…
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The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
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16:07
VP of Content, Data, and AI at Wunderkind, Tim Glomb, delves into the realm of competitive intelligence and marketing strategies. Discover how understanding your competitors can enhance your marketing efforts and the importance of identifying your brand differentiators. Join Tim as he shares insights on navigating the evolving landscape of marketin…
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