Raise More Money with Good Copywriting with Julie Edwards
Manage episode 332276952 series 2982575
This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!
Nonprofits often struggle with how to write emails, newsletters, and other copy that can connect with donors. The key? To incorporate vulnerability, warmth, authenticity, and even some silliness and disregard for proper grammar and style. And who best to teach us this style than someone who was in the trenches for years - with extraordinary results!
For 11 years, Julie Edwards was immersed in the world of animal welfare as Director of Development and Marketing, then Executive Director, of a regional selective admission facility. Throughout her tenure, she learned from the best in the field and used this knowledge to take the organization to the next level including overseeing the expansion of public clinical services to $1+ million in annual revenue. Julie built the organization's development and marketing communications programs from the "ground up" taking annual gifts from less than $200K to more than $1 million.
Here are some of the topics we discussed:
- Why donor relations matter now more than ever
- The essential elements of a donor relations program that actually works
- How small nonprofits can split their time on donor retention AND donor acquisition
- Tips to retain more donors and to make them feel acknowledged and happy
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/