Finding New Donors by Using Intention with Matt Nash

Nonprofit Nation with Julia Campbell

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In the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource.
Want to reach younger donors? The average age of an American employee is 38, and 70% say they want to work for a company that has purpose.
These potential donors not only represent strength in numbers but also possess the ability to nearly double their contributions through company match programs.
Establishing relationships with local companies becomes crucial for fundraisers, as it opens avenues for ongoing support, volunteer engagement, and a wider network of community backers. The key lies in fostering meaningful connections with these donors, encouraging continuous support aligned with their passions, and increasing their involvement with the nonprofit.
This podcast episode aims to explore five essential engagement tactics for nonprofits looking to build lasting relationships with current and potential donors who have access to corporate match programs.
My guest is Matt Nash. Based in North Carolina, Matt Nash previously served as the senior vice president of marketing and donor experience for Fidelity Charitable. He’s now executive director of The Blackbaud Giving Fund, the charitable arm of Blackbaud, the cloud computing provider that serves nonprofits, foundations, schools and other social change organizations. The Blackbaud Giving Fund has safely disbursed over $1.6 billion from generous donors to over 195,000 nonprofits around the globe and offers resources to nonprofits to support their fundraising goals.
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