How to create a great tasting zero-sugar beverage with Jennifer Ross and Cristina Ros Blankfein of Swoon

Beyond the Shelf

Cracking the code of creating a zero-sugar beverage that still tastes great has been a challenge for many brands for many decades. This week on Beyond the Shelf, we spoke with the co-founders of Swoon, Jennifer Ross and Cristina Ros Blankfein. Jennifer shared her experience living with diabetes and how that led them to create a line of diabetic-friendly lemonades and simple syrup that contains zero sugar and no artificial sweeteners. They also gave us some background into why creating a zero-sugar beverage is so tricky, and what the reception has been like since they launched.
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