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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Odd impulse buys can begin occurring up to 5 years before dementia diagnosis for some
Manage episode 424591675 series 1511307
Контент предоставлен Audacy. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Audacy или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Dr. Carole Gresenz, Georgetown Economist, joined Health and Well Being with Steve Scott to discuss her latest study into the dementia patients who stopped making payments years before diagnosis.
713 эпизодов
Manage episode 424591675 series 1511307
Контент предоставлен Audacy. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Audacy или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Dr. Carole Gresenz, Georgetown Economist, joined Health and Well Being with Steve Scott to discuss her latest study into the dementia patients who stopped making payments years before diagnosis.
713 эпизодов
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×Dr. Nikhil Palekar, Director of Stony Brook Center for Excellence for Alzheimer's Disease, joined Health and Well Being with Steve Scott to discuss new blood test that can provide early diagnosis of Alzheimer's
Dr. Nikhil Palekar, Director of Stony Brook Center for Excellence for Alzheimer's Disease joined Health and Well Being with Steve Scott to discuss new blood test that can provide early diagnosis of Alzheimer's
Dr. Robert Smith, senior vice president of early cancer detection science at the American Cancer Society, joined Health and Well Being with Steve Scott to discuss the FDA approval of a blood test to screen for colon cancer.
Dr. Robert Smith, senior vice president of early cancer detection science at the American Cancer Society, joined Health and Well Being with Steve Scott to discuss the FDA approval of a blood test to screen for colon cancer.
Dr. Robert Smith, senior vice president of early cancer detection science at the American Cancer Society, joined Health and Well Being with Steve Scott to discuss the FDA approval of a blood test to screen for colon cancer.
Dr. Jason Zucker, assistant professor of medicine at Columbia University Irving Medical Center joined Health and Well Being with Steve Scott to discuss a new drug that treats and prevents HIV.
Dr. Jason Zucker, assistant professor of medicine at Columbia University Irving Medical Center joined Health and Well Being with Steve Scott to discuss a new drug that treats and prevents HIV.
Dr. Jason Zucker, assistant professor of medicine at Columbia University Irving Medical Center joined Health and Well Being with Steve Scott to discuss a new drug that treats and prevents HIV.
Dr. Jason Zucker, assistant professor of medicine at Columbia University Irving Medical Center joined Health and Well Being with Steve Scott to discuss a new drug that treats and prevents HIV.
Dr. Robert Smith, senior vice president of early cancer detection science at the American Cancer Society, joined Health and Well Being with Steve Scott to discuss the FDA approval of a blood test to screen for colon cancer.
Lindsey Wang, Student researcher at Case Western Reserve University, joined Health and Well Being with Steve Scott to discuss her new study connecting weight loss drugs to lowering some cancer risks
Lindsey Wang, Student researcher at Case Western Reserve University, joined Health and Well Being with Steve Scott to discuss her new study connecting weight loss drugs to lowering some cancer risks
Lindsey Wang, Student researcher at Case Western Reserve University, joined Health and Well Being with Steve Scott to discuss her new study connecting weight loss drugs to lowering some cancer risks
Lindsey Wang, Student researcher at Case Western Reserve University, joined Health and Well Being with Steve Scott to discuss her new study connecting weight loss drugs to lowering some cancer risks
Damian Garde, Pharmaceutical Reporter for Bloomberg, joined Health and Well Being with Steve Scott to discuss the new weight loss drug Pfizer is working on
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