Fundraising Trends to Watch for in 2024 with Wendy Mercurio

Nonprofit Nation with Julia Campbell

In this episode, Julia Campbell sits down with Wendy Mercurio, the Content and Education Specialist at Qgiv, to discuss the top fundraising trends to watch for in 2024. They cover five exciting emerging trends, including AI in fundraising, recurring donors and giving flexibility, peer-to-peer fundraising, unconventional donors, and digital wallets for easy payments. Wendy shares insights and practical tips on how nonprofits can leverage these trends to create more impact and improve their fundraising efforts.
Key Takeaways:

1. AI in fundraising can make the lives of fundraisers easier by automating tasks like thank-you emails and donor notifications.
2. Recurring donors and giving flexibility are essential for meeting donors where they are financially and increasing donor retention.
3. Peer-to-peer fundraising is an effective acquisition tool that can attract new donors and increase brand awareness.
4. Unconventional donors, such as local celebrities and Gen Z, can have a significant impact on fundraising efforts and should not be overlooked.
5. Digital wallets offer convenience and ease of use for donors, and nonprofits should accept digital wallet payments to meet donor preferences and increase conversion rates.

Awesome Quotes:

• "AI in fundraising is super exciting. We can implement simple tools to make the lives of fundraisers a little bit easier." - Wendy Mercurio
• "Recurring giving is an amazing way to meet donors where they are financially and increase donor retention." - Wendy Mercurio
• "Peer-to-peer fundraising can expand our organization's outreach and attract new donors." - Wendy Mercurio
• "Unconventional donors, like local celebrities and Gen Z, can increase brand awareness and have a significant impact on fundraising efforts." - Wendy Mercurio
• "Digital wallets for nonprofits are quickly becoming a necessity to meet donor preferences and increase conversion rates." - Wendy Mercurio

Are you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.

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