How to Maximize Fundraising Using AI with Michael Gorriarán


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As we emerge from COVID, it is easy to anticipate that giving patterns will change, again. Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.”

How does a fundraiser navigate these trends?

Artificial Intelligence (A.I.) and Behavioral Economics Modeling can successfully address these challenges. Careful observation of donor behavior through A.I. modeling services can provide more accurate insights into donor sentiment. Today’s professional fundraisers can use these insights to individually optimize giving at the scale of direct response fundraising, enabling nonprofit organizations to know precisely how much to ask of each donor, at each moment in time, over a lifetime of giving.

In this podcast episode, my guest Michael Gorriarán will provide insights on the imperative for A.I. services in fundraising, including how it works, what to expect, and how to implement it with integrity.

You will learn about:

  • The opportunity for A.I. in fundraising
  • How to implement A.I. in a way that is free of bias, secure, and respects donor privacy
  • Case studies from peer experiences with A.I. in fundraising optimization

Michael Gorriarán is President of Arjuna Solutions, an artificial intelligence services provider serving consumer-facing businesses. The firm applies behavioral economics modeling techniques through its patented A.I. services to ensure businesses optimize pricing and revenue realization.

Connect with Michael:

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn:

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