The Role of Tech in Your 2024 Fundraising with Melaina Chromy

Nonprofit Nation with Julia Campbell

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How is technology shaping your fundraising strategy this year? What challenges are fundraisers facing in 2024 - and where are the opportunities?
From leveraging data analytics to optimizing online donation processes, this episode explores some of the emerging tech-driven approaches that can elevate fundraising efforts.
Join me for an episode diving into the dynamic intersection of technology and fundraising in 2024. My guest is Melaina Chromy, PR & Communications Manager at Qgiv. Before coming to Qgiv, she worked as a director of annual giving and used her digital marketing savvy to lead several successful giving days.
When she's not coordinating brand awareness campaigns, she can be found binge-watching Parks and Rec and taking photos of everyone else's pets.
We talk about the recent data released on fundraising effectiveness, and shed light on the trends and insights that fundraisers need to navigate the evolving landscape.
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