Using Words for a Competitive Edge

She Means Fitness Business

You can use words for a competitive edge no matter what level of experience you have. In this world of seconds-long attention span and how do you come up with the words that attract the right audience? Those that would love to learn and follow your guidance?

My Guest:

Sam Horn is the CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books have been featured in New York Times and presented to Oracle, Intel, Accenture, and NASA. As the former Executive Director of the world-renowned Maui Writers Conference and one of LinkedIn Learning's most popular communication instructors, she helps people craft one-of-a-kind books, talks, and careers that scale their income and impact - for good.

Questions we answer in this episode:

• How do you come up with content that matters? [00:08:09]

• Why would people love to follow you (and they would!)? [00:16:59]

• Where do “good ideas” come from? [00:13:07]

Notes from Sam Horn:

1. Where do you go that people want to go? [00:17:28]
2. Who do you meet that people would like to meet? [00:17:53] What is one piece of advice? [00:18:10]
3. What have you learned that people would like to learn? [00:18:20]

Do you use of words for a competitive edge right now? I encourage you to think about how much intrigue you yourself stir when you’re in conversation with someone. You are not boring! It is not uncommon though for us to give a quick answer because we aren’t used to the spotlight and it’s not even that we assume someone knows what we do, we just haven’t flexed this muscle of being the one talking and we aren’t going to be comfortable with it right away if that’s the case.

I’ve observed trainers from college coursework, to internships to first jobs to 40 year colleagues. There are varying degrees of confidence. But notice a long time coach? He or she doesn’t mutter, doesn’t care who else hears it, they want that message loud and clear.

Connect with Sam: https://samhorn.com/

On Social:

Facebook: https://www.facebook.com/SamHornPOP/

Instagram: https://www.instagram.com/samhornintrigue/

Twitter: https://twitter.com/SamHornIntrigue

LinkedIn: https://www.linkedin.com/in/samhorn/

Other Episodes You Might Like:

Social Media Marketing Strategy from a Boss Babe Herself:https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/

Develop & Define Your Brand Voice | Fitness Marketing Made Easy:https://www.fitnessmarketingmastery.com/define-your-brand-voice/

Resources:

Marketing to Women:https://www.fitnessmarketingmastery.com/copywriting-course

SOMEDAY is Not a Day in the Week, What Are You Putting Off?https://www.flippingfifty.com/someday-is-not-a-day-in-the-week/