Ep 138: And ... We're BACK!

The Fit Bottomed Girls Podcast

Summary In this conversation, Alison, Jen, and Kristen discuss the evolution of Fit Bottomed Girls, reflecting on its origins, challenges faced in the health and fitness industry in 2008, milestones achieved, and the changing landscape of health and wellness over the past 16 years. They emphasize the importance of community, connection, and staying true to their mission amidst the pressures of monetization and industry trends. The discussion also touches on personal growth and the impact of their work on women's empowerment and body positivity. Takeaways

• Fit Bottomed Girls started in response to Jenn's personal struggles with body image.
• The FBG blog aimed to empower women beyond just weight loss.
• Navigating the health and fitness industry posed unique challenges including the assumption that all women's health and fitness companies were about weight loss and dieting.
• Community and connection were key highlights of their journey.
• The importance of staying true to their mission amidst monetization pressures when there were many offers coming in that conflicted with FBG values.
• They faced ethical dilemmas with sponsorships and partnerships.
• The evolution of the blog included expanding topics beyond fitness.
• Personal experiences shaped their perspectives on health and wellness.
• They celebrated significant milestones, including media appearances and book publications.
• The changing landscape of health and fitness has seen more diverse representation.

This episode was sponsored by our parent company, Miles To Go Athletics. Take our app-based training community for a two-week no obligation test drive here.