Manage episode 328143483 series 2982575
45% of worldwide donors are enrolled in a monthly giving program. In addition, online monthly giving revenue grew by 40% in the past year as recurring donation options become increasingly popular with online donors.
I sit down with monthly giving guru Erica Waasdorp, an expert in helping nonprofits of all sizes create and grow vibrant and successful monthly donor programs.
Erica lives and breathes direct response and fundraising and considers herself a "Philanthropy-holic". Building partnerships and trying to find the best solution for members and donors and thus clients’ needs are what Erica does best.
Erica started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has since worked with numerous non-profit clients on and off-Cape as well as internationally.
Here are some of the topics we discussed:
- Why monthly giving is so powerful right now
- How even the smallest nonprofits can set up a monthly giving program
- How to use social media to promote and grow your program
- Common pitfalls to avoid
Connect with Erica:
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About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media Content that Converts