The Future of Cause Marketing with Joe Waters


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Cause marketing, as defined by cause marketing expert Joe Waters, is a partnership between a nonprofit and a for-profit for mutual profit. Joe is my guest this week, and he sheds light on the many definitions and facets of cause marketing as well as specific ways that nonprofits can build their cause marketing program and create partnerships that prospects can’t wait to get involved in.
Joe helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships.
Joe's email newsletter is a must-read for the sector, and you can sign up here:
Here are some of the topics we discussed:

  • How to identify cause marketing opportunities and capitalize on them
  • What are the many ways nonprofits can raise money with corporate partnerships
  • What corporate sponsors really want (and how to convey that to them)
  • How cause marketing has changed due to generational shifts

Connect with Joe:
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About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Connect with Julia on other platforms:
Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

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