Работайте офлайн с приложением Player FM !
The Science of Selling with Stories with David Garfinkel
Manage episode 406283349 series 2812622
We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories.
David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You'll learn how to identify the key story elements - problem, obstacle, solution, result - and weave them into tight tales that drive action.
Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey
-----------------------------------------------------------------
Are you ready to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training
390 эпизодов
The Science of Selling with Stories with David Garfinkel
The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
Manage episode 406283349 series 2812622
We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories.
David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You'll learn how to identify the key story elements - problem, obstacle, solution, result - and weave them into tight tales that drive action.
Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey
-----------------------------------------------------------------
Are you ready to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your copy now at http://12boldmoves.com
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.
If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training
390 эпизодов
Усі епізоди
×Добро пожаловать в Player FM!
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.